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How Hypnotherapy Can Combat the Widespread Epidemic of Not Being Good Enough!

“My problem wasn’t not being good enough; my problem was thinking I had to be”

You are a product of your choices, but also your environment and upbringing. Did you know what Tom Hanks, Howard Schultz, Emma Watson, Maya Angelou and Albert Einstein have in common? In spite of all of these individuals being extremely successful in their respective fields while also being highly regarded outside of their profession, they all have stated that they often feel like they’re not good enough and that people around them are going to figure out that they are frauds. It may seem absurd, but this is the reality we live in!

We are constantly bombarded by advertising of all kinds telling us how we’re not good enough at something – our height, our weight, our skin, our hair, our goals, our passions. Constant comparisons are made (and often even encouraged) right from our young schooling days. To be clear, it is not bad to tell people they can be/do better. The problem lies in how we convey the message and how society conditions us to think we’re not good enough at such a young age and that despite all our achievements, we might always believe that to be true. When motivation to do things comes from a negative rather than a positive space, it is bound to cause harm in the long run. As more value is being placed on being independent and successful, the ‘not being good enough’ syndrome is also spreading. People have also begun measuring their self-worth by how much they can do and produce. But we forget – we’re not human doings, we’re human beings! We don’t have to constantly produce to be accepted, loved and respected, even if society has us believe otherwise

What is the way out, then?

The problem with this ‘not being good enough’ syndrome is that most of these thoughts are not conscious. They manifest as our inner voice or an inner critic, convincing us that we need to do better and be better. These thoughts and feelings are very often part of our subconscious mind – the discovery of which changed the field of psychology and forced us to focus inward rather than outward on our behavior. For better or for worse, the power and impact of our subconscious mind is incredible.

way out

How do some thoughts become a part of our subconscious mind but not others?

Subconsious mind

Sigmund Freud, the famous psychologist explained the human mind as an iceberg. He stated that our conscious mind is what we use every day for day-to-day activities, but it is only the ‘tip of the iceberg’. In reality, much of our thoughts remain below the surface in our subconscious mind. Often, our subconscious mind holds on to thoughts, memories or experiences that are capable of causing too much anxiety if we were aware of them all the time. So, they are ‘pushed down’ or suppressed in a way. These can be painful memories of the past or judgments made by parents, friends, relatives, friends, school teachers as we were growing up. Even though we are unaware of these suppressed thoughts and emotions, they influence our feelings of self-worth and self-esteem which in turn, influence our behavior.

So, to change our feelings about not being good enough, we must be able to effectively change our thoughts. But how do we tap into our subconscious? One way to do that is Hypnotherapy.

Hypnotherapy? What is that?

The Cleveland Clinic describes hypnotherapy as, “Hypnotherapy is a technique that uses the hypnotic state, which enables changes in perception and memory… and the potential for controlling many physiologic functions that are usually involuntary. Hypnotherapy uses guided relaxation, intense concentration and focused attention to achieve a heightened state of awareness that is sometimes called a trance.” In a state like this, a person, with the help of the therapist is able to block out any background our surrounding activity. Hypnotherapy originates from hypnosis, which was the original practice that dates back to the Victorian era. Hypnotherapy was developed only in the last century by psychologists who used it access the subconscious mind and attempted to alter behaviour patterns of smoking and alcohol use.

Today, hypnotherapy is used to induce a deep state of relaxation in which pain or background sensations aren’t felt. In this state, the client is still awake and aware, but have let go of their outer personas and masks and can truly focus within themselves. This gives the therapist and client a safe way to explore the subconscious and try to reach the root cause of the negative self-thoughts.


Is it like the magician using his pendulum to put me to sleep?


As amusing as that might seem, the popular culture portrayal of hypnotherapy isn’t accurate. The process of tapping into one’s subconscious mind shouldn’t be taken lightly! The process of hypnotherapy is facilitated by trained therapists who use verbal instructions that resemble guided meditation to put the client in a state of deep relaxation. Once the negative self-thoughts are identified within the subconscious, it is possible that with analysis and insight, those thoughts can be altered or replaced with positive associations. This is not only helpful to combat feelings of not being good enough, but also to treat phobias and anxiety.

So, this sounds great! But how do I do this?

Fortunately, in the last few years, consciousness and awareness has been growing for the increased need in non-medical based healing and well-being practices in Dubai. Illuminations has been at the forefront of this movement by opening wellness centers here in Dubai and offering services like hypnotherapy by trained professionals.

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Want to go one step further? It’s possible!

one step further

In addition to hypnotherapy sessions, Illuminations also provides their clients the option of empowering themselves by enrolling in our training programs to become a certified hypnotherapist! Our program is certified by EKAA which is the FIRST & only Certified Hypnotherapy Training Institute in India. In 2011 EKAA decided to join hands with us in Dubai EKAA courses are affiliated with the International Medical and Dental Health Association, TASSO UNIVERSITY HOLLAND, and various bodies in the US, UK allowing individuals to practice in over 23 countries.

The “not good enough” syndrome today has reached epic proportions. As we grapple with the reality around us and try our best to be our best, it is also important to remember that its alright to reach out for help in this journey! That does not mean that you’re not capable, it just means you’re human.



Soniyaa Kiran Punjabi

Founder of Illuminations & Clinical Hypnotherapist

Soniyaa Kiran Punjabi is the founder of Illuminations. She has made a huge contribution in pioneering the holistic healing and wellness industry in the Middle East since 2007, having been the first to open a healing center in Dubai, with branches in India and operations in Kuwait.

She is the creative strategist behind the different holistic products and services that Illuminations has introduced. She has been on the cover of Start Up Magazine and has featured in various publications. She is also one of the first practicing hypnotherapists in the Middle East, and introduced a full-fledged hypnotherapy curriculum, which has trained more than 1,500 students to become practitioners under the Illuminations platform.

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